Wednesday, November 18, 2009
A Chatting Age Morphing into a Digital Blogosphere
It's strage that the pressure to be verbal has brought the blogosphere to maturity that challenges the assumptions of the newspaper, television and literature age with blogs, youtubes and e-books that seem to apply the same kind of pressure on the producers of content with the means of distribution and access eclipsing the original structure of relations. Its seems that another revolution is underway - that of the free content sweeping away the assumptions that the paid-for content has made possible for the last two hundred years or so. When newspapers and magazines hardly offer anything more complicated and the next blog post can aspire to be, when a wealth of special publication projects fills ever more niches, when audiences break down to the micro level of individual person, and when big corporations might in the near future offer exit strategies to individual content producers rather than companies, the playing field of the mass media as we know if may be heading for another capitalist shake-up that might leave the English-speaking public sphere at a disadvantage vis-a-vis other language and cultural environments where relative marginality, cultural traditions and institutional set-up will let a new arrangements of media providers and consumers to arise.
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